WELCOME TO THE LAB

At the Lab, we blend design + intelligence to create your brand. We’re your brand scientists, able to identify your challenges and create inspired solutions. We begin with a foundation of discovery and end with an authentic brand and strategy, bringing it to life with integrated marketing and creative design. With our experience, we will guide you past what is possible.

THIS IS BRAND SCIENCE

THE Scientific Method

to our Madness

Discovery

The discovery phase is to gather in-depth data about your business, customers and client needs. We’ll use this information to execute the design and direction of your project. During the discovery phase we will identify what makes sense and what creative approaches will be most beneficial for your brand.

Synthesize

Defining the challenge and how it fits into the human context. The synthesis is the connecting of critical and creative thinking. We amplify the positive findings during this phrase.

Ideate

It's the process by which we generate, develop and then communicate fresh ideas. Ideas can take many forms: verbal, visual, concrete, or abstract. While ideation takes place, there are NO BAD IDEAS.

Execute

At this stage, we bring our ideas to the screen — visualizing the ideas and thoughts into a tangible vision.

Prototype + Refine + Rediscovery + Production = Positive Results

Results

The design is complete. Now it’s time to put your new brand into action and get results through positioning and promotion.

Measure

Create it, but don’t forget it. Measuring results is one of the most important aspects of your brand. Continuing to monitor your brand’s health is vital to success.